In an increasingly digitally oriented industry, fabric selection and purchasing are evolving rapidly. This roundtable discussion will bring together brands, design studios, suppliers, and technology innovators to analyze how digital renderings, visualization tools, and new technologies are influencing decision-making processes, collection presentations, and business relationships. This will be an opportunity to discuss the advantages, limitations, and future prospects of a market where the physical experience of fabrics is increasingly integrated with digital tools.
Why do some of the great design sketches face unexpected challenges during production? This session bridges the gap between creative design and technical reality. We will explore the critical engineering variables of fabric sourcing including drapeability, shrinkage, and metamerism, and discuss how to evaluate fabric behavior to avoid costly production claims and maximize profitability.
