The future of fashion is transparent.
GreenTA - Traceability Atrium is the INTERTEX MILANO area dedicated to sustainability, innovation and traceability: a meeting place for those who want to understand and build a more conscious, connected and responsible fashion supply chain.
From origin to value.
The transformation of the textile and fashion industry begins with the ability to see every product as part of a wider system: materials, processes, expertise, information and relationships. GreenTA brings these elements together, encouraging meaningful exchange between companies, brands, retailers, professionals and industry experts.
More than a showcase for solutions, it is an environment in which to explore the topics reshaping the supply chain. Sustainability, traceability, innovation, education and collaboration become complementary perspectives for understanding the present and designing more responsible choices.
Five directions.
One shared evolution.
A journey connecting product culture, tools, knowledge and dialogue throughout the value chain.
Sustainability
A responsible vision of materials, processes and design choices.
Traceability
Accessible information that reveals the journey and identity of a product.
Innovation
Solutions and approaches designed to support change across the supply chain.
Education
Content and learning opportunities to navigate an evolving industry.
Collaboration
Connections between different areas of expertise, turning dialogue into opportunity.
Every product has a story.
Traceability makes the product journey visible and connects the information that accompanies it throughout the supply chain. Within this landscape, the Digital Product Passport is a key topic for discussion: a tool for organising and making available the information needed to understand a product's identity, origin and characteristics.
Responsibility as a language.
Sustainable fashion calls for a vision that extends across the entire product journey. GreenTA invites visitors to look at materials and processes with greater awareness, placing the quality of each choice and the ability to communicate it clearly at the centre. It is a space where sustainability becomes design culture, dialogue and shared direction.
New solutions, new connections.
Innovation creates value when it meets real needs and complementary expertise. GreenTA provides a dedicated setting in which to discover approaches, tools and solutions that can support the industry's evolution. Exchange between different perspectives helps turn ideas into tangible possibilities for the supply chain.
Learn. Share. Evolve.
Understanding change is the first step towards leading it. Through learning and in-depth discussion, GreenTA encourages the exchange of knowledge and open dialogue between those who produce, design, distribute and interpret the market. Collaboration becomes a way to build common languages and create new opportunities.
A space to experience.
A network to build.
Different formats come together to provide information, inspiration, exchange and visibility.
Talks
Conversations and perspectives exploring the key themes shaping responsible fashion.
Workshops
In-depth sessions designed to bring knowledge, tools and applications closer together.
Networking
Opportunities for companies, brands, retailers, professionals and supply-chain experts to meet.
Exhibition spaces
Dedicated spaces showcasing companies, projects and solutions that interpret change.
Step into the space where the supply chain looks ahead.
Discover GreenTA, connect with different areas of expertise and join the conversation on a more transparent, innovative and responsible fashion industry.
Contact INTERTEX MILANO